vine isn’t instagram
I’m sure you’ve heard of Vine? The new 6-second video social network?
I signed up, but I haven’t posted a video yet because I’m not sure yet how I want to use it. To be honest, everything I’ve seen so far has basically been a six-second photo. Boring.
Besides some folks at ad and creative agencies, it’s pretty clear most people haven’t figured out how to use it. Vine isn’t meant to show a snapshot of a specific moment. That’s what Instagram is for. Vine uses video, and video is meant to chronicle a story. Think ultra-mini documentary: Seeing a facial expression grow to a smile. Capturing the footsteps in a crowded metro station. Or the guy playing the water glasses.
One of the initial comments I heard from someone is that Vine won’t make it because it’s hard to be creative on the fly. I think that may be true to an extent. It takes a significant amount of creative thought process to piece together a compelling 6-second video. What do you think?
My goal this week is to make video on Vine that doesn’t suck. Perhaps you’ll join me in the challenge.