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shhh don’t tell…pinterest’s new secret boards

November 9, 2012

Have you seen the latest news from Pinterest? The site is rolling out “secret” boards, allowing users to pin to boards that no one else will be able to see. I like this idea on a number of different levels. There have been a few times I’ve wanted to pin gift ideas without blasting them out to the world (or certain people in particular). Secret boards could also be useful when working with clients as a way of compiling ideas about a campaign without giving away the farm.

But the idea of secret boards is also interesting to me. Pinterest, by nature, is a social network. You share images you love with others. You like and you repin. You find people you admire and follow them. Brands and organizations are starting to, albeit slowly, realize that Pinterest is a fantastic marketing tool if used appropriately. So I’m curious –  will secret boards impact this social aspect of Pinterest? And at the risk of sounding uber-philosophical, is it an indicator that while we are increasingly social online, we still very much value privacy and keeping some cards close to our chests?

What do you think? How will you use the Pinterest secret boards? Do you think they can fit within the social framework?

Photo found here.

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One Comment leave one →
  1. November 23, 2012 11:45 pm

    I love them! I love funny pins, but sometimes I don’t want people to think that I’m really that trashy or would actually do it. ha. And-what if you want a plan a birthday party and not have everyone see all of your fun ideas? Or… you’re not married yet… and want a wedding board but don’t want people to keep wondering if you have a boyfriend. ha. ;)

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