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become someone else

November 12, 2012

I love this clever ad campaign by Love Agency. The Lithuanian ad agency created the campaign for used bookstore Mint Vinetu, tapping into the amazing power books have to transport someone into another world for a time.

Well-written memoirs usually have that power for me. And novels with vivid language where the story is set in a different time period – the 2os has always been a personal favorite. What about you? What’s your favorite book (or genre) to get lost in? I’d love to hear!

Images by Love Agency

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