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bon voi age – Expedia’s clever print campaign

January 17, 2013

What a creative print campaign from Ogilvy for Expedia. Using real 3-letter airport codes (like DCA and LAX), they created phrases to serve as the copy for the ads.

Here are some of my favorites from the campaign. You can see the rest here on Creative Review, including a write-up on the creative process that led to the campaign and the considerations the team made to design, age, and photograph the tags. Well done.

expedia_1

expedia_2

Photos from Creative Review

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